Being part Italian, I've tried every concealer known to man, to cover my dark bluish purple circles. When I had my makeup done by Mandy O'Hanlon for my new pictures, she used this and well, it changed my life! It not only covers but it turns matte so that you don't have to use powder to cut down on shine. The biggest surprise is that it doesn't crease- no getting into the fine lines! You can also use it to hi-light and contour! It comes in 30 colors so, there's a color for everyone. You can get it at Ulta or at the Tarte website. Sephora carries the Tarte line, however not the Shape Tape.